With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games. Read the whole story
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-focus deal worldwide. The bulk of the content will come from live TV … Read the whole story
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. Read the whole story
Members will have access to 17,000+ hours of new, original and library WWE Network programming on demand and on a 24/7 channel. Read the whole story
The deal could be valued at more than $15 billion, sources reported. DirecTV parent AT&T and TPG have declined to comment. Read the whole story
NBCSN's big TV sports franchises -- the National Hockey League and Nascar auto racing -- will transition to USA Network. Read the whole story
This is the third postponement for "No Time to Die," and other studios are also opting for more postponements in the face of still-widespread … Read the whole story
Narang has been named Fox's chief product officer. He is credited with having been instrumental in the rapid growth of India's Disney+ Hotstar streaming … Read the whole story
Total video advertising impressions rose 42%, reports Innovid. Read the whole story
Lawmakers in Washington state have advanced a privacy bill that would require companies to obtain people's opt-in consent before drawing on "sensitive" data for … Read the whole story
The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according to the final 2020 data … Read the whole story
The Supreme Court should leave in place a lower court's ruling that former President Trump violated the First Amendment by blocking critics on Twitter, … Read the whole story
Netflix was at 37 billion minutes and YouTube at 27.7 billion, according to an analysis of Nielsen data. Read the whole story
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. Read the whole story
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. Read the whole story
The redesign aims to bring information into focus; make text easier to read; achieve a "bubblier and bouncier" feel with rounded icons and images; … Read the whole story
At issue is a complaint by a small minority-owned New York agency, Hero Group, which claims in court papers DDB breached an agreement to … Read the whole story
The past week saw upticks in two terms: "social media optimization" and "search engine optimization," which appear to be picking up steam. Read the whole story