Average video time now exceeds two minutes, and total digital media time was up 15%, to 7 hours, 15 minutes. Read the whole story
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the … Read the whole story
At least for this "cycle," GOP lawmakers who voted against certifying the election of Biden/Harris won't get Google PAC funds. It remains to be … Read the whole story
The government's attempt to ban TikTok should "ring constitutional alarms," the Reporters Committee for Freedom of the Press and the digital rights group Electronic … Read the whole story
Accelerated capabilities around data will help agencies drive their relationships with clients, execs said during a 4As session. Diversifying the talent pool is seen … Read the whole story
The pandemic-battered cinema business gets its second new measurement solution launch in a month. Read the whole story
Citing the success of its One Platform, its media buying/management platform for all its properties, the network has done an executive shuffle. Read the whole story
More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run … Read the whole story
Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." Read the whole story
Twenty years ago, with very few exceptions, four broadcast networks were the only places you could find new original scripted series programming - and … Read the whole story
A California appellate court has refused to revive Canadian journalist Meghan Murphy's claims that she was wrongly suspended from Twitter for allegedly violating its … Read the whole story
Illumy is a "hyper-communications" platform that operates on an ad-free business model. Read the whole story
Live coverage of Joe Biden's inauguration as President of the United States on Jan. 20 totaled 33.67 million viewers across the 17 TV networks … Read the whole story
Most events were free, and half of those who registered converted, Bizzabo reports. Read the whole story
In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem. Read the whole story
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. Read the whole story
The findings from an IHAF/Forrester report indicate that 89% of in-house agencies develop and/or execute digital marketing assets. And, while there continues to be … Read the whole story
Now we can use AI to optimize personalization of the content of an interaction. Read the whole story
Marketers also face the hurdles of reducing spam complaints and increasing their email list size, Ascend2 reports. Read the whole story