Social Media Insider
"Facebook's system of recommending political groups poses grave threats to American democracy and public safety," Senator Ed Markey says in a letter to Facebook CEO Mark Zuckerberg. Read the whole story
"We think this is unheard of," says Hans Vestberg, chairman-CEO of Verizon. Read the whole story
The deal is another feather in the cap of Peacock, which adds to its growing comedy portfolio without paying top dollar for exclusive rights. … Read the whole story
Most North American viewers say they'd rather use free, ad-supported streaming than subscribe to another paid service. Read the whole story
Dozens of civil rights groups and other watchdogs are urging the new administration to avoid repealing or weakening Section 230 of the Communications Decency … Read the whole story
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search … Read the whole story
- COMMENTARY
The longtime legacy marketing tool of the 12 or 24 linear TV networks veteran media companies own is a boost to streaming nets. Read the whole story
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. Read the whole story
Internal data shows the company ended 2020 with strong orders and advertiser spend on addressable geo-fencing, providing hints of what is still to come … Read the whole story
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association … Read the whole story
Total M&A deals in the marketing communications space fell for the fifth straight year. In terms of total staff acquired, the year-on-year drop was … Read the whole story
Microsoft beat analysts' expectations Tuesday, reporting more than $43.1 billion in revenue -- up 17% -- and $15.5 billion in profit -- up 33% … Read the whole story
- COMMENTARY
In more than 50 million homes, Roku looks to effectively replace two key parts of the distribution TV ecosystem. Read the whole story
COMMENTARYPinterest should continue to benefit from online searches and interactions that previously took place in malls. Read the whole story
- COMMENTARY
Agile marketing involves the ability to scale up as required. This ability to pivot is helping brands deal with the disruptions of the past … Read the whole story
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. Read the whole story
- COMMENTARY
As an agency, it's important to cement your verticals and own those markets in order to scale your business in a consistent and planned … Read the whole story
Consumer behavior changed in 2020, making it difficult to follow previous behavioral patterns when purchasing third-party data segments. Lotame on Wednesday released numbers showing … Read the whole story
