by Karlene Lukovitz
But he admitted the company is "still working out the best way to do this." The CEO also again accused Apple of implementing iOS … Read the whole story
by Joe Mandese
Facebook delivered its best ad revenue quarter in more than two years. Total ad revenues rose 31% over the fourth quarter of 2019, its … Read the whole story
by Karlene Lukovitz
The platform reports that 82 million households worldwide have streamed at least two minutes of one of the series' episodes since the first eight … Read the whole story
by Karlene Lukovitz
The simultaneous HBO Max/theatrical release of 'Wonder Woman 1980' helped pump up HBO Max, but theatrical and production revenues dropped. AT&T confirmed it will … Read the whole story
by Wayne Friedman
Ad revenue for AT&T's Turner TV networks and digital platforms cut its losses in Q4, sinking just 1.3% to $1.1 billion. In an earnings … Read the whole story
by Laurie Sullivan
Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement … Read the whole story
by Wayne Friedman
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. Read the whole story
by Laurie Sullivan
Images, text and graphic design are known to appeal to broader audiences through SEO, keyword research, and strategic link building. Read the whole story
by Wayne Friedman
The IMDb TV app offers library product, including movies and TV shows -- much like the Roku Channel offers on the Roku service. Read the whole story
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by Laurie Sullivan
Apple's App Tracking Transparency policy.will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising. … Read the whole story
by Wendy Davis
Comcast shouldn't advertise its service as the "best in-home WiFi experience," the National Advertising Review Board said, upholding a decision issued last year. Read the whole story
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by Wendy Davis
A Missouri state lawmaker didn't violate the First Amendment by blocking a critic on Twitter, a federal appellate court ruled Wednesday. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding … Read the whole story
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by Steve McClellan
First-party data is a key ingredient but for many marketers third-party data may become even more critical than it is today, panelists said at … Read the whole story
by Larissa Faw
Advertising on Taxi cabs took a big hit at the start of the pandemic last year but it's making a comeback according to Curb … Read the whole story
by Tanya Gazdik
The automaker provided a screenshot of the Cadillac spot, which shows the Lyriq in a driveway next to a topiary dinosaur. Read the whole story