by Wendy Davis
Facebook plans to encourage iPhone and iPad users to allow online tracking by telling them that tracking will result in "ads that are more … Read the whole story
by Laurie Sullivan
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development … Read the whole story
by Karlene Lukovitz
The deal will give AMC Networks access to Shaftesbury's full programming slate and enable it to expand its content and development capabilities in Canada, … Read the whole story
by Wayne Friedman
The goal is to enable brands to leverage every audience across every platform and tap into the buying power of the critically undervalued 55+ … Read the whole story
by Karlene Lukovitz
The Discovery-backed VIX, which serves U.S. Hispanics as well as consumers throughout Latin America, will be integrated into Univision's in-development streamer for U.S. Hispanics, … Read the whole story
by Laurie Sullivan
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade … Read the whole story
by Karlene Lukovitz
Facebook, Instagram and affiliated third-party sites affiliated sites and mobile apps take about 28 cents of every online ad dollar, per a WARC Data … Read the whole story
by Wendy Davis
"It's troubling that important decisions are being made by tweet," the ANA's Dan Jaffe says. Read the whole story
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by Karlene Lukovitz
ADvantage XP is a tier within its ADvantage analytics platform designed to provide automated, scalable, uniform measurement across channels, platforms, devices and identity partners. Read the whole story
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by Karlene Lukovitz
Cadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate … Read the whole story
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by Karlene Lukovitz
The solution is designed to help CTV/OTT publishers maximize yield by allowing direct-sold and programmatic demand channels to compete side by side, and open … Read the whole story
by Wayne Friedman
Steve Cooper, Warner Music Group CEO, stated that "despite the impact of Covid[-19], we generated the highest quarterly revenue in our 17-year history." Read the whole story
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by Ray Schultz
The cost-per-click rose by 9% as part of the COVID-19 pandemic shift, Socialbakers reports. Read the whole story
by Laurie Sullivan
Microsoft CEO Satya Nadella said the company will step in to fill any void after Google threatened to pull its search engine in Australia. … Read the whole story
by Karlene Lukovitz
NYU report also recommends amending, rather than repealing, Section 230. Read the whole story
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by Wendy Davis
The Federal Trade Commission said Monday it has finalized a settlement with Zoom over alleged security and privacy lapses, despite objections to the deal … Read the whole story
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by Richard Whitman, Columnist
The collection of essays and interviews is part of a new publication the ad research group has launched. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. Read the whole story