Social Media Insider
"Social media is mass, not 'class," according to Pamela Danziger, founder of luxury consultancy Unity Marketing, Read the whole story
The company says Bezos is set to transition to executive chair in the third quarter. Read the whole story
As new entertainment content chief Susan Rovner completes her team and structure, about 50, mostly in content, were laid off, and more responsibility reassignments … Read the whole story
The streamer's free, ad-supported version has 100 million registered users globally. The paid subs are up by a million since this past July. Read the whole story
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 pieces of Super Bowl creative from 25 brands and 19.8 million online views … Read the whole story
A flat, two-dimensional McConaughey struggles with mundane tasks during an ad for Doritos 3D Crunch. Read the whole story
Google's parent company Alphabet reported earnings Tuesday. Revenue in Q4 2020 jumped 23.5% to $56.9 billion. Read the whole story
CNN had its most-watched month ever in prime time and total day viewing: Monday through Sunday prime-time viewing: 2.74 million viewers. Read the whole story
AT&T, which previously forged a $60 million settlement with the FTC, has agreed to pay $12 million to settle a class-action lawsuit over allegations … Read the whole story
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. Read the whole story
The People's Privacy Act, introduced by Washington state Rep. Shelley Kloba and backed by the ACLU, is being touted as a more stringent bill … Read the whole story
- COMMENTARY
Super Bowl ads basically only serve the top of the funnel, leaving a void for information that moves the audience along the purchase journey. Read the whole story
The automaker is targeting areas hard hit by COVID-19 including southern California, Texas, Florida and Kansas City. Read the whole story
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thompson and Awkwafina. Read the whole story
COMMENTARYClarke discusses biggest issues facing media measurement, including the pandemic. Read the whole story
Companies abandon AI/ML projects for several reasons, starting with lack of data quality, Rackspace reports. Read the whole story
Microsoft's push to fill in after Google threatened to pull out of Australia should remind marketers there are other ways consumers want to search … Read the whole story
Amy Ginsberg has joined Havas Media Group as Chief Investment Officer from the same role at Canvas Worldwide. She replaces Jason Kanefsky, who becomes … Read the whole story
