RTBlog
While most of the focus has been on the burgeoning platform war between Facebook and Apple, most advertisers still have no concrete plans for adjusting to life after IDFA, Apple's … Read the whole story
Three Senate Democrats have unveiled a new bill that would strip tech companies of their protections against civil lawsuits for a broad range of … Read the whole story
Beauty ad spend will rise by 1.7% to total $7.5 billion across 11 key markets this year, before reaching $7.7 billion in 2022, up … Read the whole story
- COMMENTARY
Lou Dobbs, with Fox for a decade, hosted Fox Business's top-rated show. But his show was also specifically cited in Smartmatic's $2.7-billion defamation suit. Read the whole story
Fox Business cancelled its longtime host show a day after Fox News Media was hit with a $2.7 billion defamation lawsuit from election voting-machine … Read the whole story
Publicis Media Americas CEO Tim Jones is promoted to a new holding company level post overseeing U.S. operations and is succeeded in the media … Read the whole story
- COMMENTARY
Welcome messages pulled the highest numbers among automated emails, Omnisend reports. Read the whole story
Fraud artists also have greater access to consumer data, LexisNexis Risk Solutions reports. Read the whole story
Super Bowl LV had just four spots from entertainment advertisers, but plenty of on-air promos for its platforms and programs -- especially for Paramount+, … Read the whole story
"There was definitely under-delivery of at least 10% to 15%. Networks are trying to get creative with makegood packages in terms of digital video, … Read the whole story
The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the … Read the whole story
Without net neutrality rules, broadband providers "have the incentive and ability to harm competition and consumers," Incompas writes in a petition to the FCC. Read the whole story
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage? Read the whole story
- COMMENTARY
The growth of connected-TV devices and stay-at-home dynamics are expected to boost streaming viewership and engagement opportunities, says one digital ad-tech exec. Read the whole story
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global CMO Olivier Francois tells "Marketing Daily." Read the whole story
Snap and Unity Software, which both reported Q4 2020 earnings this week, warned of the impact Apple's privacy changes will have on advertisers. Read the whole story
- COMMENTARY
IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must … Read the whole story
COMMENTARYAmazon's Super Bowl LV commercial, Alexa's Body, shows a woman daydreaming about actor Michael B. Jordan embodying Amazon's Alexa device. Read the whole story
