Social Media Insider
While not specifically mentioning Twitter's permanent ban of Trump's 88-million-follower account as of Jan. 8, CEO Jack Dorsey seemed to signal that it won't create any serious challenge for the … Read the whole story
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for … Read the whole story
TikTok's deal to sell its U.S. operations to Oracle and Walmart has been shelved indefinitely, awaiting a resolution based on the Biden administration's in-process … Read the whole story
Despite years of discussion surrounding the impact of digital media adoption, 44% of CMOs surveyed for the World Federation of Advertisers characterize their own … Read the whole story
Google, Facebook and others in Silicon Valley are urging the Supreme Court to effectively block consumers from bring federal class-action lawsuits over a large … Read the whole story
Data shows publishers and advertisers in health and fitness should target women reading newsletters on weekends. Advertisers can move this strategy across market segments. Read the whole story
Advocacy groups including Public Knowledge, Common Cause and Free Press, as well as officials in Santa Clara County, are urging the FCC to restore … Read the whole story
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings … Read the whole story
- COMMENTARY
Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that … Read the whole story
"We envision Tubi becoming a $1 billion business and a core pillar of Fox," said Lachlan Murdoch, Fox Corp. CEO, during an earnings phone … Read the whole story
Even as the ad industry and the trade press obsess on over-the-top, connected TVs and online streaming services, the percentage of American households that … Read the whole story
- COMMENTARY
For all the doomsayers in the media, the NFL, in completing its season on time and without any cancellations, has fulfilled a brand promise. Read the whole story
- COMMENTARY
Some $27 million in video advertising -- which would be the highest ad revenue ever for a single digital video event -- may be … Read the whole story
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and … Read the whole story
The big change: 63% of companies polled changed their targeting and messaging strategy. Read the whole story
The combined platforms will enable content providers to understand metrics beyond page views and visits, the companies say. Read the whole story
