by Wendy Davis
The new Maryland law imposes imposes taxes on companies that have more than $100 million in digital ad revenue. Read the whole story
by Karlene Lukovitz
But Disney+ Hotstar's low sub pricing will also keep the streamer's global revenue down at about half of Netflix's, projects Digital TV Research. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A new model from Horizon Next measures digital and traditional media, using automatic content-recognition data that helps analysts understand how viewers watch a show … Read the whole story
COMMENTARY
by Karlene Lukovitz
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and trial conversion rates, and more, courtesy of data from Antenna. Read the whole story
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by Laurie Sullivan
Microsoft lobbied for other countries to follow Australia's lead in calling for news outlets to be paid for articles published online in the U.S., … Read the whole story
by Larissa Faw
The Canvas CEO says the agency will refocus its data analytics in a way that will integrate data science with behavioral science more holistically … Read the whole story
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by Wendy Davis
A group of Facebook users are urging the Supreme Court to stay out of a long-running dispute over claims that the company violated a … Read the whole story
by Wayne Friedman
CBS says total national TV viewing from streaming/digital platforms climbed 65% versus 2020. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What can marketers learn from sports leagues' efforts to win back teen fans? Read the whole story
by Joe Mandese
A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted … Read the whole story
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by Laurie Sullivan
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." … Read the whole story
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by Ray Schultz
The arrangement will help clients provide personalized digital experiences, the firms say. Read the whole story
COMMENTARY
by Evan Horowitz
Here's an overview of what Triller, Byte and Instagram Reels have to offer. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Clubhouse, a new social-media platform, is voice-driven. There may be advantages here for promoting TV networks, programming and viewership. Read the whole story
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by Ray Schultz
Email scams were the second most prevalent attacks attempted against organizations. Read the whole story
by Sarah Mahoney
"Like a flower after winter, beauty is ready to blossom after COVID goes away," says Nicolas Hieronimus, incoming CEO. Read the whole story
COMMENTARY
by
All claim their shows featured "spirited opinion commentary." Smartmatic's suit countered the hosts had hurt the company's reputation. Read the whole story