by Wayne Friedman
Impressions offer much more granularity than ratings, which could add back anywhere from 5% to 20% in viewers, depending on the daypart. Read the whole story
by Karlene Lukovitz
The law now takes into account whether a digital platform has already struck commercial agreements with media, and gives platforms more room and motivation … Read the whole story
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by Karlene Lukovitz
Advertisers will need to use the appeals tool on the Google portal to get existing ads reviewed and cleared again. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric. Read the whole story
by Wayne Friedman
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set … Read the whole story
by Wendy Davis
A federal judge has dismissed analytics company BrandTotal's claims that it was wrongly banned from Facebook's platform, allowing BrandTotal to reformulate some claims and … Read the whole story
by Wendy Davis
Virginia lawmakers have passed a privacy bill similar to a law that took effect last year in California. The bill now heads to Gov. … Read the whole story
by Laurie Sullivan
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the … Read the whole story
by Laurie Sullivan
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in … Read the whole story
by Laurie Sullivan
In Searchmetrics' ranking, fashion and apparel brands were among the losers. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly. Read the whole story
by Steve Ellwanger
Bodyarmor had a banner year in 2020, according to data from IRI showing a 44% increase in the brand's retail sales. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sales were up for most retailers in 2020. And brands are planning technology investments in 2021, Digital Commerce 360 reports. Read the whole story
COMMENTARY
by Christine Alemany
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior. Read the whole story
COMMENTARY
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Its advocacy on their behalf may prove to be beneficial in tilting the digital revenue scales back in the favor of content providers._ Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer … Read the whole story