by Joe Mandese
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a … Read the whole story
by Karlene Lukovitz
Google and Amazon are ranked most trustworthy by U.S. adults, although nearly a third don't think Google's advertising display practices are transparent. Nearly three … Read the whole story
by Wayne Friedman
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad … Read the whole story
by Joe Mandese
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's … Read the whole story
by Karlene Lukovitz
A 157% gain in streaming subs in 2020 helped the company realize a Q4 profit despite Q4 declines in cable networks' advertising and distribution … Read the whole story
by Wayne Friedman
AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV. Read the whole story
by Karlene Lukovitz
Q4 revenues declined 1%, but net income came in at $35 million, vs. a $109 million loss in the year-ago quarter. Full-year 2020 losses … Read the whole story
by Karlene Lukovitz
The channel's content will offer more than 200 hours of classic games and highlights from the Major League Baseball Film & Video Archive, with … Read the whole story
-
by Richard Whitman, Columnist
Omnicom Group reported a headcount reduction for the year of approximately 6,000 and total severance paid of $150 million. Read the whole story
by Karlene Lukovitz
The integration is meant to encourage internt-only customers to sample and subscribe to Xfinity pay-TV. Read the whole story
by Wendy Davis
Google continues to violate a Washington state campaign finance law requiring it to disclose information about purchasers of political ads, Attorney General Bob Ferguson … Read the whole story
COMMENTARY
by Jim Yu
Every piece of content, every function designed for the user experience and every element of a website should be evaluated through an SEO lens, … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Most digital activities (e.g., search, social, shopping, live events) will increasingly take place inside of gaming," according to one report. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Pandemic and its occupational disruptions forced many businesses to shift from long-term brand health to short-term sales activation. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Revivals of shows are a big part of Paramount+. The one making the most headlines is a new "Frasier" with Kelsey Grammer. Read the whole story