by Karlene Lukovitz
Netflix won six of the 11 available TV awards and three film awards, after being nominated for 20 TV awards and 42 overall. Disney+, … Read the whole story
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by Wendy Davis
TikTok agreed to pay $92 million to settle claims that it violated a wide range of data-protection laws, including a federal video privacy law … Read the whole story
by Laurie Sullivan
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. … Read the whole story
by Karlene Lukovitz
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across … Read the whole story
by Karlene Lukovitz
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the … Read the whole story
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by Wendy Davis
A federal judge has granted final approval to a class-action settlement requiring Facebook to pay $650 million for allegedly violating an Illinois biometric privacy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend … Read the whole story
COMMENTARY
by Karlene Lukovitz
In Q4 2020, ad impressions for DSPs, ad networks and other programmatic media aggregators surpassed those of premium publishers for the first time in … Read the whole story
by Wayne Friedman
MobiTV says it has secured $15.5 million in financing to help with its restructuring process while it continues operations. Read the whole story
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by Wendy Davis
The FTC should investigate whether Prodigy Education wrongly touts its online math game as free, Sen. Markey and Rep. Castor said Friday. Read the whole story
by Ray Schultz
Super Follows was announced during an event in which CEO Jack Dorsey forecast $7.5 billion in revenue in 2023. Read the whole story
by Steve McClellan
The platform was developed to support Seattle non-profit StolenYouth in a bid to disrupt marketplaces that fuel child sex trafficking. Read the whole story
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by Richard Whitman, Columnist
Several days ago, it released an ad skewering Sen. Ted Cruz (R-Texas) for his Mexico trip. Read the whole story
COMMENTARY
by Kapono Chung
Aspirational lifestyle marketing is essentially a negative psychological tactic that may have finally run its course. Read the whole story
COMMENTARY
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To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. Read the whole story
by Laurie Sullivan
Although Amazon is its parent company, Twitch refuses to run anti-union ads aimed at Amazon Alabama warehouse workers, saying they violate its terms of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers … Read the whole story