by Karlene Lukovitz
Instead, Chrome will employ "privacy preserving" APIs that group people into cohorts by interests in order to target ads. Read the whole story
by Karlene Lukovitz
Hulu, ESPN+ and other online properties generated $882 million in ad revenue last quarter, while ABC's rose 5%, to $984 million. Read the whole story
by Wayne Friedman
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. Read the whole story
by Wayne Friedman
For 2021, it expects a near doubling of revenue to between $460 million and $470 million. Read the whole story
by Karlene Lukovitz
Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will … Read the whole story
by Wayne Friedman
Fox News Channel fell 30% in prime-time ratings as its two rival networks posted strong upticks. Read the whole story
by Wendy Davis
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bill giving consumers the right to opt out of the use of non-sensitive … Read the whole story
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by Wendy Davis
A California policy requiring charities to disclose donors' identities to the state attorney general will undermine fundraising efforts and charitable giving, the ANA says … Read the whole story
by Joe Mandese
Few services benefited more from the COVID-19 pandemic in 2020 than online grocery shopping platform Instacart, and it is parlaying its momentum with a … Read the whole story
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by Ray Schultz
Developers can now customize and automate functions to enhance company security, identity security firm SailPoint Technologies says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. Read the whole story
by Wayne Friedman
Although virtual pay TV providers grew by 20% in 2020 to 11.99 million, the overall U.S. pay TV market -- virtual and traditional -- … Read the whole story
by Wendy Davis
A computer repair shop owner is pressing to move forward with a defamation lawsuit against Twitter over its handling of a factually disputed "New … Read the whole story
by Sarah Mahoney
Target is so bullish on what lies ahead that it announced a massive $4 billion expansion effort. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
We now have an entire TV industry that has adopted and prioritized this new way of distributing content and earning money from it. Read the whole story
by P.J. Bednarski
Verizon has used the Super Bowl as a giant 5G experimental lab for the last few seasons. Read the whole story