by Karlene Lukovitz
AT&T had a net loss of about 3.26 million subscribers across its four pay-TV services, on top of a combined loss of nearly 4.1 … Read the whole story
by Karlene Lukovitz
Access to the RSNs will end on April 1, when Dish's contract with NBC expires. The news comes just days after Dish inked a … Read the whole story
by Wayne Friedman
The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. Read the whole story
COMMENTARY
by Karlene Lukovitz
In an almost refreshing development, top Fox management has come out and acknowledged that Fox News' real job is to act in opposition to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. Read the whole story
by Wayne Friedman
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. … Read the whole story
by Wayne Friedman
The media measurement company had a 2020 yearly net loss of $47.9 million, compared to $339 million in 2019. Read the whole story
by Wendy Davis
"We must learn from our experience during the pandemic and raise federal standards for new broadband service to require low latency, high reliability, and … Read the whole story
by Joe Mandese
Media industry subscription revenues have far outpaced other forms of sales revenues over the past three years, according to the just-released March 2021 edition … Read the whole story
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by Laurie Sullivan
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This … Read the whole story
by Ray Schultz
The Quantcast ad tech platform creates predictive models that interpret live data to provide an understanding of audience behaviors. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. Read the whole story
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by Steve McClellan
Like other Adland holding companies, Havas Group lost ground in 2020 but showed sequential improvement in the fourth quarter compared to Q3. No guidance … Read the whole story
by Laurie Sullivan
The goal is to build the first independent, privacy-focused search engine-alternative to Google Chrome and Google Search, according to the company. Read the whole story
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by Ray Schultz
Twitter's Super Follows, expected to be available later this year, would allow email newsletter publishers to charge for subscriptions. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. Read the whole story
by Laurie Sullivan
Eliminating ad targeting based on browser history will change the ad ecosystem. The Trade Desk is one company that some experts believe will benefit … Read the whole story
by Richard Whitman, Columnist
Brian McMahon founded Orion 23 years ago. Stepping up to run the company now is Global President Laura Ryan, a 10 year veteran of … Read the whole story