RTBlog
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. Read the whole story
Tim Wu, who coined the term "net neutrality" almost 20 years ago, will advise the Biden administration on technology and competition policy. He previously … Read the whole story
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. Read the whole story
- COMMENTARY
2020 may go down as one of the most news-breaking years in the existence of digital publishing. Read the whole story
Eliminating ad targeting based on browser history will change the ad ecosystem. The Trade Desk is one company that some experts believe will benefit … Read the whole story
- COMMENTARY
Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%. Read the whole story
All of the layoffs have been in the L.A. region, and linear TV has been most affected. Read the whole story
Agency alleges AT&T released smartphone sales data to select analysts in effort to avoid missing a consensus revenue estimate for a third consecutive quarter. … Read the whole story
"The Broadband Consumer Transparency Act would resurrect an Obama-era proposal that ISPs make key disclosures to consumers in a standardized form, comparable to the … Read the whole story
Email teams have to deal with challenges of the online service gap, as half of consumers sometimes or always experience a problem online. Read the whole story
- COMMENTARY
Many studies say yes, but I'm not sure if consumers are really prepared to change their buying habits. Read the whole story
- COMMENTARY
Academics argue that contextual targeting should be utilized, not behavioral. Read the whole story
COMMENTARYJorge Hernandez, CMO and a founding member of agency Majority, a creative agency focused on diversity, began his career as an engineer. Read the whole story
- COMMENTARY
For one, set some guidelines in order to maximize efficiencies. Read the whole story
