Video Insider
For reasons not entirely clear, ViacomCBS also sold the streaming rights to the Paramount hit "Coming 2 America" to Amazon instead of using it to boost the Paramount+ launch. Read the whole story
The headline-making interview drew the largest prime-time audience for any entertainment special since February 2020's Academy Awards. Read the whole story
In revamping new financial reporting segments for NBCU, Comcast's recast 2020 results show Peacock had a net loss of $914 million in 2020, according … Read the whole story
Looking at individual AVOD platforms, Hulu pulled in $653 million in advertising revenue in Q4, while Pluto and Roku Channel had $173 million and … Read the whole story
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry … Read the whole story
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety … Read the whole story
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer … Read the whole story
Google VP/GM for ads Jerry Dischler said he and others at Google are "really worried" that individual tracking with unified IDs is not sustainable … Read the whole story
The GroupM agency has also hired a new talent executive who previously served at Publicis Spine. Read the whole story
- COMMENTARY
Transitioning into direct-to-consumer businesses (D2C) is a much easier process. And with Roku and Amazon Fire TV, this can drive adoption quickly on a … Read the whole story
"We strongly believe Facebook has a moral obligation to take action regarding ads that stoke aggression," the lawmakers said. Read the whole story
Twitter is asking a federal judge to prohibit Texas Attorney General Ken Paxton from continuing his investigation into the company's editorial policies, including its … Read the whole story
A federal appellate court has rejected Missouri resident Mike Campbell's request to reconsider his claim that his First Amendment rights were violated when state … Read the whole story
COMMENTARYThe search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned … Read the whole story
- COMMENTARY
TV networks are seeking future revenue-generating businesses. Gambling/gaming companies are an obvious choice. Read the whole story
When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study … Read the whole story
COMMENTARYMarketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among … Read the whole story
COMMENTARYThe news media wrote three times as many stories about Trump in February 2017, the first full month of his presidency, than it did … Read the whole story
