76% of smartphone users 16 and older across eight countries, and 83% in the U.S., use their phones while watching TV, translating to a huge potential audience for cross-device interactive … Read the whole story
Facebook on Wednesday asked a federal judge to dismiss antitrust lawsuits brought against the company stemming from its purchases of Instagram and WhatsApp. Read the whole story
Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple … Read the whole story
By opening up hosting to all Twitter users, Spaces could achieve reach that attracts advertising, giving it a leg up on Clubhouse. Spaces is … Read the whole story
eMarketer estimates more than 106 million U.S. households will watch streaming content in 2021, eclipsing pay TV, but the numbers are already materializing for … Read the whole story
Clubhouse provides exclusive networking and listening opportunities to members in a way seldom seen before. Read the whole story
The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights … Read the whole story
Like the other major holding companies, WPP experienced improvement in the second half of the year and is expecting a return to organic growth … Read the whole story
Comscore says Q4 revenue declined 5%. For 2020, the company's revenue was down 8% to $356 million. Read the whole story
Jeff Charney -- the force behind the ever-expanding roster of "Flo/Superstore" campaign characters, is expected to retire next January. Read the whole story
Four former presidents and their wives are seen encouraging Americans to get COVID-19 vaccines in new PSAs. Read the whole story
Currently, AT&T is the only streaming service carrying YES Network, and the TV Everywhere credentials needed to access it. Read the whole story
"We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, … Read the whole story
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand … Read the whole story
Stirista gained access to more data with the purchase. The announcement is the evolution of a partnership that began years ago. Read the whole story
Third-party cookies are finally going away, but not that much has changed. Read the whole story
A+E Networks believes it should move away from the medium's typical demographic selling focus: the 24-54 viewer group. Read the whole story
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry's researcher intelligencer, and has named six of them … Read the whole story