RTBlog
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and now … Read the whole story
But Fox has made it clear it won't invest to develop the type of expensive original content developed by Netflix and other leading SVODs. Read the whole story
The streamer now expects between 120 million and 150 million worldwide HBO Max and HBO subscribers by the end of 2025. Read the whole story
Google must face claims that it violates federal and California state privacy laws by collecting data about Chrome users who browse the web in … Read the whole story
Dubbed Orbit, the tech uses facial movements and voice prompts to allow audiences to explore and interact with characters and stories in clips. Read the whole story
- COMMENTARY
Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, … Read the whole story
Developing a significant licensing stream could help support the #1 streamer's continuing industry-leading investment in originals. Read the whole story
- COMMENTARY
While some marketers say greater engagement as a result of less ad clutter is an important benefit of CTV, few seem willing to pay … Read the whole story
COMMENTARYThe key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said … Read the whole story
Zoom users can proceed with some claims related to "zoombombing" and encryption practices, a federal judge ruled. Read the whole story
- COMMENTARY
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts. Read the whole story
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting … Read the whole story
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. Read the whole story
Top sellers were Nintendo's "Super Mario 3D World + Bowser's Fury" and Activision Blizzard's "Call of Duty: Black Ops Cold War." Read the whole story
Google on Friday asked a federal judge to dismiss an antitrust claim brought against it by online video service Rumble, which alleged that the … Read the whole story
GroupM organic revenues fell 19% in the second quarter of 2020. The operation improved in the second half, but remained in negative territory. Read the whole story
- COMMENTARY
But it's not all bad. Consumers have broadened their thinking and willingness to try new things, leading to brand discovery. Read the whole story
Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this trend through increases in search … Read the whole story
About 50% of those in a new survey say they intend to get vaccinated as soon as the vaccine is available to them, up … Read the whole story
