by Wayne Friedman
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, … Read the whole story
by Karlene Lukovitz
The 900 TikTok accounts tracked for 12 months by Conviva amassed a combined 612.7 million and gained a "staggering" 604,000 new followers, on average. Read the whole story
by Karlene Lukovitz
Sponsorships of Chip Ganassi Racing will be featured during races in March and April. Read the whole story
by Steve McClellan
Plans are still evolving for this year's Festival in June. Parent company Ascential said today it will likely be a hybrid digital-live format, with … Read the whole story
by Karlene Lukovitz
Amazon is second, with 12 nominations total, and newbies Disney+ and Apple TV+ each got their first Oscar nods. Read the whole story
by Wayne Friedman
CBS has had the biggest overall promo reach, thanks to the Super Bowl. Top promoted ABC prime-time shows are "American Idol" and "The Bachelor." Read the whole story
by Wendy Davis
Analytics company BrandTotal says it could face "immediate liquidation" unless it is granted an injunction prohibiting Facebook from blocking the newly configured UpVoice extenstion. Read the whole story
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by Ray Schultz
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? Read the whole story
by Wendy Davis
"This case stems from defendant's use of tracking, recording, and.or 'session replay' software to intercept plaintiff's and the class members' electronic communications with defendant's … Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
Netflix commissioned a comprehensive study of its 2018-19 season to examine the diversity of its original U.S.-produced films and series. Read the whole story
by Joe Mandese
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup. Read the whole story
by Wayne Friedman
Fifty-four percent of consumers will view ads on streaming ad-supported platforms for a lower monthly subscription cost and 82% of parents are ready to … Read the whole story
COMMENTARY
by Nick Brien, Op-Ed Contributor
The mega-marketplaces have leveled the playing field to enable smaller sellers to compete with larger CPGs. Read the whole story
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by Ray Schultz
Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Bad addresses and overhauled inactive names can land you in a spam trap -- or worse, Webbula reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One answer may be entering the world of live sports. That would mean a shift to "live" transmission and the issue of advertising. Read the whole story