Video Insider
Amid mounting competition and costs, free trials are increasingly being dropped or curtailed by streamers looking to improve stickiness and their bottom lines. Read the whole story
The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, … Read the whole story
The 900 TikTok accounts tracked for 12 months by Conviva amassed a combined 612.7 million and gained a "staggering" 604,000 new followers, on average. Read the whole story
Sponsorships of Chip Ganassi Racing will be featured during races in March and April. Read the whole story
Plans are still evolving for this year's Festival in June. Parent company Ascential said today it will likely be a hybrid digital-live format, with … Read the whole story
Amazon is second, with 12 nominations total, and newbies Disney+ and Apple TV+ each got their first Oscar nods. Read the whole story
CBS has had the biggest overall promo reach, thanks to the Super Bowl. Top promoted ABC prime-time shows are "American Idol" and "The Bachelor." Read the whole story
Analytics company BrandTotal says it could face "immediate liquidation" unless it is granted an injunction prohibiting Facebook from blocking the newly configured UpVoice extenstion. Read the whole story
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? Read the whole story
"This case stems from defendant's use of tracking, recording, and.or 'session replay' software to intercept plaintiff's and the class members' electronic communications with defendant's … Read the whole story
- COMMENTARY
Netflix commissioned a comprehensive study of its 2018-19 season to examine the diversity of its original U.S.-produced films and series. Read the whole story
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, … Read the whole story
COMMENTARYGM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup. Read the whole story
Fifty-four percent of consumers will view ads on streaming ad-supported platforms for a lower monthly subscription cost and 82% of parents are ready to … Read the whole story
- COMMENTARY
The mega-marketplaces have leveled the playing field to enable smaller sellers to compete with larger CPGs. Read the whole story
Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. Read the whole story
- COMMENTARY
Bad addresses and overhauled inactive names can land you in a spam trap -- or worse, Webbula reports. Read the whole story
- COMMENTARY
One answer may be entering the world of live sports. That would mean a shift to "live" transmission and the issue of advertising. Read the whole story
