France's competition regulator declined to block the coming changes, but said it will continue its investigation into whether the changes favor Apple's interests over … Read the whole story

Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% … Read the whole story

The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's … Read the whole story

Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than … Read the whole story

Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the whole story

The relaunch is part of a move to support enterprise companies with location-based service and to meet growing demand across industries for privacy-compliant data … Read the whole story

Google is under fire for reportedly collecting data about users, even in incognito mode, which is intended to allow private searching without collecting data. Read the whole story

Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is … Read the whole story