Maybe -- although reporting details make accounts ambiguous, according to a study by social media company Klear. Read the whole story
France's competition regulator declined to block the coming changes, but said it will continue its investigation into whether the changes favor Apple's interests over … Read the whole story
Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% … Read the whole story
The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's … Read the whole story
For years, legacy TV networks have been able to "count the house" to effectively price inventory. Will streamers have that same tool? Read the whole story
Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than … Read the whole story
Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. Read the whole story
The relaunch is part of a move to support enterprise companies with location-based service and to meet growing demand across industries for privacy-compliant data … Read the whole story
Google is under fire for reportedly collecting data about users, even in incognito mode, which is intended to allow private searching without collecting data. Read the whole story
Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. Read the whole story
The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. Read the whole story
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. Read the whole story
For one: siloed marketing teams, which can create barriers and inefficiencies. Read the whole story
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is … Read the whole story