While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. Read the whole story
NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales … Read the whole story
AT&T said it will discontinue its controversial "Data Free TV" program, which exempted some video streams, including still-in-growth-mode HBO Max, from subscribers' data caps, … Read the whole story
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. Read the whole story
On Wednesday, a coalition of racial justice and internet accountability organizations joined members of Congress to demand action from Facebook on what they term … Read the whole story
There is a trade-off with many of these businesses -- trading lower-profit margin businesses (D2C) for high-margin businesses. Read the whole story
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure … Read the whole story
As of April 25, users can no longer opt out of ad targeting based on their actions within TikTok, although they can opt out … Read the whole story
Smartphone users appear to be savvy about how digital publishers and app developers make money via their data, but are less accepting of the … Read the whole story
Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world … Read the whole story
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an app that connects to Spotify. Read the whole story
Samsung maintains a dominating 12.7% share of the worldwide market. Read the whole story
Now, with ever more scattered premium TV and video impressions, it may be time for major brand advertisers to seek alternatives. Read the whole story
The agency has also created new C-level roles including Chief Media Officer (Jade Watts) and Chief Creative Media Officer (Laurel Boyd). Read the whole story
How can a CMO go to market at rapid pace while still creating strong brand values that extend to every facet of the company? Read the whole story
Disneyland and Disney California Adventure will open at an estimated 15% capacity on April 30. Read the whole story
The blocked topics range from fake miracle cures and vaccine doses to counterfeit N95 masks. Google's annual Ads Safety Report detailed the company's 2020 … Read the whole story
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. Read the whole story