"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent … Read the whole story
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wall Street Journal." Read the whole story
Jason Miller claimed Trump is poised to "change the game" with a new social platform, but at same time said Trump is still in … Read the whole story
Advertisers in the category will spend substantially more on television and radio advertising than the average brand in order to reach mass audiences, according … Read the whole story
TV networks will need to find ways to raise advertising pricing around the big NFL programming in the next decade. Read the whole story
Performance marketers, in particular, are likely to shift ad dollars to CTV as ROI on Facebook and other non-Google digital campaigns declines, argues one … Read the whole story
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until … Read the whole story
"New considerations have arisen over the last 50 years that make the New York Times decision ... a threat to American Democracy. It must … Read the whole story
"Net neutrality simply preserves the environment that has allowed the internet to become an engine for economic growth," Mozilla, Vimeo, Reddit and other tech … Read the whole story
Netflix had the highest-viewed single movie title in mid-February, with its original "I Care a Lot" -- pulling in 790 million minutes. Read the whole story
Accertify finds that 38% of merchants saw an increase in payment fraud last year. Read the whole story
I believe there are five steps to a successful 2021 for brand media directors and all of them focus on getting things right internally … Read the whole story
In its latest annual report, released this week, The company reported that its staff totaled 4,866 at year end, which is 781 fewer employees … Read the whole story
For one, AI Chatbots don't always work for regulated / sensitive industries. Read the whole story
Bottlenecks in its supply chain caught up with Nike, which posted an unexpected decline in quarterly sales. Read the whole story
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authorities, Dentsu has created a … Read the whole story
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. Read the whole story
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime." Read the whole story