In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds … Read the whole story

The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." Read the whole story

Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but … Read the whole story

The free, ad-supported platform, which will officially start March 29, has struck launch-sponsor deals with McDonald's, Coca-Cola, Clorox, Dunkin', Johnson & Johnson, Toyota, Walmart, … Read the whole story

The $1 per month price hike in the U.S., along with larger hikes in Canada, the U.K. and Europe, are in part designed to … Read the whole story

About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco … Read the whole story

Facebook CEO Mark Zuckerberg will suggest that Congress revamp Section 230 of the Communications Decency Act by linking the legal protections afforded to web … Read the whole story

A fast-advancing Florida privacy bill that would give consumers the right to opt out of targeted advertising is drawing opposition from the ad industry. Read the whole story

ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 … Read the whole story

Cukaj will lead advertising sales/client partnerships. Previously, she had been lead of marketing/creative/network partnerships for WarnerMedia. Read the whole story

Facebook and Twitter should more aggressively combat misinformation about COVID-19 vaccines, 12 attorneys general say in letters to the companies. Read the whole story