Maybe. Pro-vaccine tweeting by social influencers can help, but there's still a lot of anti-vax sentiment they need to counterbalance. Read the whole story
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. Read the whole story
Collective Nielsen-measured viewers for Fox News Channel, MSNBC and CNBC were up 3% in total day viewing to 4.04 million, largely due to heightened … Read the whole story
Both MLB and Scotts are looking to woo the next generation of fans. Read the whole story
The musical's producers - who did not reveal how much Netflix is paying for the rights - are betting that its exposure through a … Read the whole story
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. … Read the whole story
For now, attendance is limited, and open to California residents only. Universal Studios lost more than $4 billion in revenue last year. Read the whole story
Ad prices on Facebook have surged 30% over their 2020 levels, reaching their pre-pandemic levels -- and are projected to soar throughout 2021, according … Read the whole story
Twitter isn't entitled to a court order prohibiting Texas Attorney General Ken Paxton from continuing with a probe into the company's content-moderation practices, he … Read the whole story
Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with … Read the whole story
NewsGuard offers both inclusion and exclusion capabilities for programmatic advertisers. Read the whole story
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. Read the whole story
This senior-level role is a new direction for the agency. No one has held the role there since 2013. Read the whole story
Ruegger has been promoted to president of GroupM Commerce amid a pandemic-driven surge in ecommerce sales globally. Read the whole story
By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories … Read the whole story
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and … Read the whole story
When a creative director said he couldn't cast any Asians for a TV spot because we "weren't funny," I didn't protest. I should have. Read the whole story
MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. … Read the whole story