by Wendy Davis
"We conclude that the FCC's 2017 order was reasonable and reasonably explained," Justice Brett Kavanaugh wrote for the court. Read the whole story
by Karlene Lukovitz
The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed "We Can Do … Read the whole story
by Wayne Friedman
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns have run since January, says Michael Page, vp, digital sales, Fox Television Stations. … Read the whole story
by Karlene Lukovitz
58% said brands' changing their names/logos had impacted their own buying behavior and/or impressions of brands -- but it's not clear whether that impact … Read the whole story
by Wayne Friedman
In 2020, live cable TV viewing grew 20% among all cable networks, largely due to sharply increasing news coverage. But long-term ad concerns remain … Read the whole story
by Karlene Lukovitz
This is also the first big movie to benefit from widespread vaccinations -- and given the varying numbers of theaters and capacity restrictions over … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based … Read the whole story
by Karlene Lukovitz
YouTube TV subscribers can now search for new titles to buy or rent, and find their existing YouTube content buys, in the "purchased" section … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. Read the whole story
by Wayne Friedman
Heading into the new baseball season, Sinclair's Bally Sports has some hurdles to overcome to regain carriage or start up new deals with virtual … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
In one surprising finding, prospects are more positive about gated content than marketers, Orbit Media Studios and Ascend2 report. Read the whole story
by Ray Schultz
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. Read the whole story
by Laurie Sullivan
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out … Read the whole story
by Ray Schultz
And they found the year the most challenging time of their careers, Sitecore reports. Read the whole story
by Laurie Sullivan
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. Read the whole story
by Wendy Davis
"The timing of steps taken against the Parler social network by your companies and that the actions seem to lack any of the procedural … Read the whole story
COMMENTARY
by Greg Ricciardi
Across the brandscape, we see endless variations in how high-growth companies are living their purpose in a way that builds trust and drives results. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the grab for more TV shelf space, The NFL is not a newbie. There is $400 million in potential new ad dollars to … Read the whole story