by Joe Mandese
Despite -- or maybe because of -- the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released … Read the whole story
by Karlene Lukovitz
Roku also reports that about 58% of those who watched the 2019 tournament on traditional linear TV via Roku did not return to traditional … Read the whole story
by Joe Mandese
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it … Read the whole story
by Karlene Lukovitz
Twitch's new policy is novel for its detailed, scalable approach to addressing off-platform behaviors. Read the whole story
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by Wendy Davis
Lobbying groups for the cable and telecom industry say broadband is an interstate service, not subject to regulation by individual states. Read the whole story
by Karlene Lukovitz
With advertisers and lawmakers more focused than ever on social content, the metric is another way for YouTube to try to demonstrate responsiveness. Read the whole story
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by Wendy Davis
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the … Read the whole story
by Steve McClellan
The awards portion of the event will return (it was cancelled last year) and cover two years of work. Read the whole story
by Karlene Lukovitz
A critical mass of households now don't need other devices to stream, interact with or receive addressable advertising. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, with some saying it won't … Read the whole story
by Wayne Friedman
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. Read the whole story
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by Ray Schultz
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young … Read the whole story
by Ray Schultz
Instagram is utilized by 71% of young adults and Snapshot by 65%. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," … Read the whole story
by Joe Mandese
In its debut in a highly regarded study of Americans' social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead … Read the whole story
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by Laurie Sullivan
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop … Read the whole story
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by Richard Whitman, Columnist
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. Read the whole story