RTBlog
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really … Read the whole story
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million. Read the whole story
The flick helped HBO Max make the top 10 most-downloaded app ranking in Q1, and it's generating unprecedented viewing numbers for the still-new streaming … Read the whole story
- COMMENTARY
Broadcast and cable TV erosion is accelerating -- at least via traditional measures. There are also far fewer prime-time original shows than a year … Read the whole story
COMMENTARYLegacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says … Read the whole story
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' … Read the whole story
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. Read the whole story
The man allegedly alluded to the plan on a militia group forum, and targeted the Virginia facility because he believed it services federal agencies. Read the whole story
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising … Read the whole story
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company … Read the whole story
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in … Read the whole story
Texas Attorney General Ken Paxton reportedly alleged that Google operated a program named "Project Bernanke," which drew on historical data in its ad exchange … Read the whole story
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to … Read the whole story
- COMMENTARY
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. Read the whole story
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other. Read the whole story
The Cannes Lions this morning unveiled its 2021 juries for the festival's prestigious awards, and for the first time ever, women outweigh men as … Read the whole story
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and … Read the whole story
Correction: For the column, "Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can" (TV Watch, April 8), "Godzilla vs. Kong"'s opening … Read the whole story
