Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. Read the whole story
Across all categories, video ad impressions grew 45% YoY during March. Read the whole story
"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. … Read the whole story
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but … Read the whole story
Plex, focused on being a one-stop shopping and access hub for movies, TV and other on-demand and live entertainment media through a single interface, … Read the whole story
GroupM's Amanda Richman is moving from Wavemaker to Mindshare, where she becomes CEO of North America, filling a role that was held by Adam … Read the whole story
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemic, mobile device traffic grew … Read the whole story
"Facebook's long track record of exploiting young people and putting them at risk makes the company particularly unsuitable as the custodian of a photo … Read the whole story
Tegna says ad and marketing revenues have returned to "pre-pandemic levels" and were "stronger-than-expected." The increase would place ad revenues at $321.8 million. Read the whole story
Netflix's percentage of existing subscribers leaving the service was a low 2.5% for Q4 2020. Read the whole story
The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital … Read the whole story
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to … Read the whole story
The answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct … Read the whole story
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join the company from Amazon, where she most recently was head of global private … Read the whole story
A new report says "negative emotional language" can result in lower conversions among many industries. Read the whole story
The program has generated hundreds of millions of dollars a year for the company, possibly at the expense of publishers that sell ad inventory … Read the whole story
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than … Read the whole story
The new nonprofit organization, with help from agency Verdes, is building a movement to champion New York City's future. Read the whole story
The FTC alleges that Altria and Juul eliminated competition in the e-cigarette space in violation of antitrust laws. Read the whole story