by Wayne Friedman
The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number … Read the whole story
by Joe Mandese
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story
by Wayne Friedman
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. Read the whole story
by Karlene Lukovitz
Susan Zirinsky, the five-decade CBS News veteran who was president for two years, will stay on until the new co-heads start in early May. … Read the whole story
by Joe Mandese
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. Read the whole story
by Karlene Lukovitz
"Shady data brokers shouldn't get rich selling Americans' private data to foreign countries that could use it to threaten our national security," says Sen. … Read the whole story
by Wendy Davis
The House Judiciary committee has approved a staff report alleging that Apple, Amazon, Facebook, and Google abused their "tremendous power." Read the whole story
by Karlene Lukovitz
The brand's activations will include presenting sponsor status for a tournament to take place later this year. Read the whole story
by Steve McClellan
Nancy Reyes succeeds Rob Schwartz who is shifting to the newly created role of Chair of the TBWA New York group, which includes three … Read the whole story
by Laurie Sullivan
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. Read the whole story
COMMENTARY
by Caitlin Fairchild
Brands now have the ability to truly connect with their audiences --- anywhere and any time --- without formality or pretense. Read the whole story
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by Ray Schultz
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, … Read the whole story
by Larissa Faw
In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. Read the whole story
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by Ray Schultz
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports. Read the whole story
by Richard Whitman, Columnist
First on the LP's corporate hit list: Jet Blue. The group is circulating a petition demanding the company stop making political contributions to the … Read the whole story