Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according … Read the whole story

Prime's 200 million members have access to Prime Video, though Amazon still isn't revealing active user numbers for the streaming service. Amazon did report … Read the whole story

In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our … Read the whole story

Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said … Read the whole story

Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% … Read the whole story

But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads … Read the whole story

The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral … Read the whole story

The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ads' existing content control options. Read the whole story

By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story

Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display … Read the whole story

Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claimed the company violated his rights by … Read the whole story

Republican U.S. Representative Lauren Boebert of Colorado should be ordered to immediately stop blocking former state lawmaker Brianna Buentello on Twitter, she argues in … Read the whole story