Amid a push to get buyers to shift large budget chunks to addressable and CTV/OTT, NBCU's ad sales division has created a new measurement … Read the whole story

Netflix added 3.98 million global pay subscribers, missing its subscriber guidance by 30% to 40%. Read the whole story

During Q1 earnings Q&A, Reed Hastings and other Netflix execs said the company has long tested various ways of limiting unauthorized account sharing, but … Read the whole story

Apple will now let podcast creators sell subs via Apple Podcasts, and will take a cut of that revenue--but it will not ask for … Read the whole story

Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, … Read the whole story

The U.S. ad market expanded nearly 25% in March vs. the same month last year. Importantly, it was the best March since SMI began … Read the whole story

Google is using data from an ad usefulness survey run in Gmail to improve the user experience. Read the whole story

The new mobile operating system, iOS 14.5, will require app developers to obtain iPhone and iPad users' permission before tracking them across apps. Read the whole story

Netflix accounted for the top seven of 10 most in-demand original series. Read the whole story

Meghan Grant has joined Havas Media Group as Chief Strategy Officer. Grant, who will be based in New York and reports to Global CEO … Read the whole story

A series of rapidly evolving fraud schemes identified and shut down since November 2019 were interrelated, reports DoubleVerify. The schemes spoofed millions of CTV … Read the whole story

"Twitter's exercise of its First Amendment rights will continue to be chilled so long as AG Paxton's retaliatory investigation remains live," the company argues … Read the whole story

Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" for overall performance due to excessive network payloads and long initial server response … Read the whole story

DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." Read the whole story

COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack … Read the whole story