Snapchat's active advertiser base more than doubled YoY in Q1, and its daily active users increased by 15 million, or 22%, to 280 million. Read the whole story

After plummeting 84% in Q2 2020, ad and event spending on the big sports leagues in last year's second half more than rebounded versus … Read the whole story

The NCAA "March Madness" tournament on WarnerMedia cable networks boosted its advertising revenue results. Read the whole story

Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly … Read the whole story

More than 20 video content topics and 700 hundred subtopics will be available when advertisers select the "in-stream only" placement and brand objectives for … Read the whole story

Ad execs are significantly more confident about their 2021 budgets than they were when surveyed late last year, according to the latest edition of … Read the whole story

Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to … Read the whole story

A federal judge has refused to dismiss claims that Apple violated California consumer protection laws by offering customers the opportunity to "buy" digital content, … Read the whole story

A top Wall Street analyst has ended a decade-long "outperform" rating for Interpublic, downgrading it to "market perform," the same rating currently bestowed on … Read the whole story

Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in … Read the whole story

Live event revenue sank 97% to $500,000 (from $17 million in the year-earlier period). A year ago, it held 41 events in the first … Read the whole story

Of those who have seen misleading or harmful information, 49% say they saw it on Facebook. Read the whole story

The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. Read the whole story

The wireless carrier is offering near-real-time access to backstage areas, the red carpet and the press room. Read the whole story