by Karlene Lukovitz
Amazon was the only other streaming studio to take home statuettes--two, to Netflix's seven. Read the whole story
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by Larissa Faw
CPG digital ad spend will rise from $12.3 billion in 2020 to $14.9 billion in 2023, and its market share will increase from 46% … Read the whole story
by Karlene Lukovitz
Spotify is hoping to be podcasters' choice over Apple, and achieve listener numbers that will allow drive advertising and signups for its premium user … Read the whole story
by Tanya Gazdik
The changes address multiple aspects of the media ecosystem including spend distribution, measurement and deal structure. Read the whole story
COMMENTARY
by Karlene Lukovitz
Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media … Read the whole story
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by Richard Whitman, Columnist
The study, from consultant Agency Futures, found that 64% of respondents posted year-over-year revenue increases in the first quarter of 2021, with 34% citing … Read the whole story
by Laurie Sullivan
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government … Read the whole story
by Wendy Davis
A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that … Read the whole story
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by Ray Schultz
Merkle finds that less than a fourth of consumers now oppose sharing of personal data, regardless of benefit. Read the whole story
by Joe Mandese
Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a … Read the whole story
by Wendy Davis
In a defeat for Amazon, a federal appellate court said Friday that the company must face a potential class-action suit in federal court over … Read the whole story
by Joe Mandese
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to … Read the whole story
by Wayne Friedman
In the first quarter of 2021, Netflix had a 23% share of average time spent on any subscription VOD service. Read the whole story
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by Laurie Sullivan
Advertisers will soon have the ability to import campaigns from Facebook Ads into Microsoft Advertising, similar to the Google Ads import feature. The news … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. Read the whole story