Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. Read the whole story
While ABC's "93rd Academy Awards" witnessed a slight lift overall in national ad revenues to $155.9 million, according to one estimate, Nielsen-measured viewership for … Read the whole story
From March 15-April 18 of this year, average broadcast viewership had a steep 20% drop, with cable sinking 26%. Read the whole story
Carriage disputes, long the bane of MVPDs, have infiltrated streaming -- and Roku claims this one is over more than money. Read the whole story
Apple's revised plans to invest 20% more in the U.S. to build on its next-gen silicon, 5G tech and AI strategies has the potential … Read the whole story
The eight-year deal, reportedly worth $8 billion, calls for Univision to use Google's Cloud and other solutions to drive growth in international markets and … Read the whole story
Sellers that are part of Brand Registry and have Stores page with followers can now compose marketing emails sent by Amazon to followers. Read the whole story
After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over … Read the whole story
In this week's edition I offer some wide-ranging thoughts to set the stage for this year's marketplace. Read the whole story
For the third year in a row, a proposed privacy law failed in Washington state as lawmakers were unable to agree on how the … Read the whole story
TV broadcasters told a federal judge Friday that Locast isn't entitled to rely on a provision in the copyright law that allows nonprofits to … Read the whole story
German business groups allege Apple's new settings will exclude competitors from processing ad-related data. Read the whole story
The report is likely to fuel the growing political pressure on the platform, even as a Facebook exec is set to testify on algorithmic … Read the whole story
This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to … Read the whole story
Shoppers can approve sharing of cookie identifiers without giving their email address. Read the whole story
In what may well be described as vaxxographics, media and marketing research giant GfK has segmented American consumers based on whether they have been … Read the whole story
How many more streamers can the TV landscape sustain? That's a big question when users still crave a la carte program options. Read the whole story
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. Read the whole story