For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption. Read the whole story
Rather than a focus on uncovering fraud, "We are saying the way the ecosystem was constructed is not optimal for marketers to make decisions," … Read the whole story
Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story
In Q2, another record-breaking quarter, Apple added 40 million services subscriptions. Subscriptions leaped by 145 million over the last year. Read the whole story
MVPDs aren't thrilled about the cheaper subscription option, but may be able to make up for lower revenue sharing per sub by selling ad … Read the whole story
One plus: U.S. ad revenues benefited from the addition of its premium streaming platform, discovery+. Read the whole story
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. … Read the whole story
Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a year ago. Read the whole story
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. Read the whole story
Elert is building what he calls a "future-proofed, people-based identity" on the open web. Read the whole story
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity … Read the whole story
Two California residents sued Google this week for allegedly exposing the sensitive medical data of people who used its COVID-19 contact-tracing app. Read the whole story
Amazon has lost another battle in California over whether it can be held liable for injuries caused by a defective product sold through the … Read the whole story
You can call it a "universal ID," a "cohort-targeted delivery mechanism" or any other made-up name, but a cookie is still just that. Read the whole story
No longer are you just reaching consumers as frequently as you possibly can because you can. You are doing it in a conscious way. Read the whole story
If an Apple user blocks his or her identity and no one is around to track it, does it make a sound way of … Read the whole story
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so … Read the whole story
Although COVID-19 cases are dropping in many states, life isn't back to normal just yet. Read the whole story