by Wayne Friedman
The major five U.S. English-speaking networks are poised for another dismal year, according to one longtime Nielsen metric. Total prime-time viewers dropped 12% to … Read the whole story
by Karlene Lukovitz
Roku has removed YouTube TV from its channel store, but says it will keep providing access to current YouTube TV subscribers unless Google "takes … Read the whole story
COMMENTARY
by Karlene Lukovitz
With the last two major SVOD launches in the game as of Q4 2020, the U.S. market-share impacts of growing competition on Netflix and … Read the whole story
by Wayne Friedman
The decline is due to lower linear TV ratings. Comcast says it was offset by higher pricing and more sports TV ad volume sold. Read the whole story
by Wendy Davis
Florida's Senate voted 29-11 Thursday in favor a privacy bill that would require companies to allow consumers to opt out of the sale or … Read the whole story
by Joe Mandese
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern … Read the whole story
by Joe Mandese
President Joe Biden's televised address to the joint session of Congress Wednesday night was viewed by 26.9 million people, making it the lowest-rated presidential … Read the whole story
by Ray Schultz
Consumers say brands should still mention the COVID-19 pandemic in their advertising. Read the whole story
by Laurie Sullivan
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand … Read the whole story
by Laurie Sullivan
Facebook COO Sheryl Sandberg said on the company's earnings call this week that it's important for people to realize personalized ads can be privacy-protective. … Read the whole story
by Steve McClellan
The company's flagship Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. Read the whole story
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by Richard Whitman, Columnist
In its latest annual report, out this week, the company said the awards would lapse without being paid as a result of Sorrell's "disclosure … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost all shoppers have made at least one purchase on mobile in the last year. Read the whole story
COMMENTARY
by Hayley Truncali
Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Monetizing a legacy TV network is challenging in an increasingly digital world. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, … Read the whole story
COMMENTARY
by David Sitton, Op-Ed Contributor
Based on 5,000 responses from global blue-chip brands and their agencies, we've identified several key areas that helped hold relationships together and even thrive. Read the whole story