This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. Read the whole story
The company says OTT advertising now appears on IMDb TV, Twitch, the 3P network, broadcast streaming app and platforms and Amazon's News app. Read the whole story
The new platform will include both VOD and a FAST channel. Crackle Plus will also expand its platforms' distribution this year, and launch app … Read the whole story
Apple's latest move in its battle against In its most recent move in its battle against Apple's iOS 14 privacy update aims to convince … Read the whole story
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. Read the whole story
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. Read the whole story
The company also announced it latest M&A deal today-Brazil's digital performance agency Raccoon Group which was founded in 2013 by former Google executives Andre … Read the whole story
WarnerMedia is appointing Engine as the company’s social agency of record for HBO Max. Engine has supported the HBO brand and social activities for … Read the whole story
The company is now centered on its name brands, such as 'People,' 'Better Homes & Gardens' and 'Allrecipes.' Read the whole story
As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It will be distinctly digital, for … Read the whole story
"I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy … Read the whole story
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report. Read the whole story
Many talk up Netflix, Disney+ and the growing HBO Max. But Amazon Prime Video is a not-so-sleeping giant. Read the whole story
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior. Read the whole story
One Google Chrome developer makes the case that if Apple allowed real "honest browser competition for iOS" MacOS users, the world would see "entirely … Read the whole story