The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time … Read the whole story

Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some … Read the whole story

The TV advertising trade group says Nielsen's return to maintaining its national TV panel in late March has resulted in improving weekly reach estimates. Read the whole story

"Ad spending by major agency holding companies with Roku more than doubled. ... a really strong quarter for the advertising business," said Scott Rosenberg, … Read the whole story

NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story

The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for … Read the whole story

The loss includes a $15.3-million non-cash charge related to Comscore's January recapitalization to pay down its debt. Read the whole story

Rep. Jan Schakowsky (D-Illinois) wrote that roundtables should "really dig in on some of the major pieces of privacy legislation." Read the whole story

In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year. Read the whole story

Asked whom they would prefer to share their personal data with in order to improve their consumer purchasing experience, a slight majority of Americans … Read the whole story

Anthony Tsigourakos will oversee revenue strategy and operations and lead NYIAX's global sales, demand generation and client service teams. Read the whole story

One week into Apple's enforcement of its app-tracking transparency framework, only a fraction of developers have actually implemented it. Initial data suggests it's not … Read the whole story

How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different? Read the whole story

Brands and agencies are on different pages when it comes to "traditional marketing." Data shows interest is spiking among marketers, but fewer and fewer … Read the whole story

Marketers appear to have less value for many media than consumers do, according to a new study that simultaneously surveyed separate panels of brand … Read the whole story