RTBlog
by Joe Mandese
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly over the past couple of months. Read the whole story
by Wayne Friedman
The cable network group's total revenues were down 6% to $691.7 million, with a 2% decline in net income to $169.7 million. Read the whole story
by Joe Mandese
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are … Read the whole story
COMMENTARY
by Karlene Lukovitz
Five agency power players say that the wealth of streaming/CTV options beyond broadcasters' own digital extensions means that nothing -- including the success of … Read the whole story
by Karlene Lukovitz
Google has now introduced a feature that lets Roku users access YouTube TV from within the YouTube app. Roku in turn charged that the … Read the whole story
by Karlene Lukovitz
ViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten's existing streaming offering, 10 All Access, to Paramount+. Read the whole story
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by Richard Whitman, Columnist
Last week Massachusetts sued Publicis Health for contributing to the opioid epidemic with deceptive marketing practices on behalf of Purdue Pharma. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
What can marketers learn from sports leagues' efforts to win back teen fans? Read the whole story
by Laurie Sullivan
Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights into post-pandemic trends. Read the whole story
by Wendy Davis
The "Online Consumer Protection Act," introduced by Reps. Jan Schakowsky and Kathy Castor, would allow the FTC to prosecute social media platforms that don't … Read the whole story
by Wendy Davis
The settlement resolves allegations that Everalbum misled users about its use of controversial facial-recognition technology. Read the whole story
by Joe Mandese
Tampa-based Roger West Creative & Code has named Tim Peyton director of digital strategy, making him responsible for all of the agency's paid and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
How do traditional TV networks maintain revenue growth while growing new premium streaming platforms? Read the whole story
by Ray Schultz
Shoppers feel Apple and other companies should block advertisers from tracking them. Read the whole story
COMMENTARY
by Susan McClellan
The Upfront will become a video upfront. Some publishers will bundle linear and digital video for a combined video guarantee, while others will forgo … Read the whole story
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by Ray Schultz
Pew reports that seven out of 13 outlets, ranging from CNN to Fox News, are seen as mainstream. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to … Read the whole story