by Wayne Friedman
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national … Read the whole story
by Tanya Gazdik
Sports made up six of top 10 shows by spend for auto brands in April, and nearly 40% of all spend for the month. Read the whole story
by Karlene Lukovitz
Citi downgraded both Google parent Alphabet and Facebook Inc. from buy to neutral on Monday, saying that "caution is in order" for digital advertising-driven … Read the whole story
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by Karlene Lukovitz
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. Read the whole story
by Wayne Friedman
The Trade Desk's Q1 revenue was $220 million for the period with net income at $22.6 million -- down 6% vs. a year ago. Read the whole story
by Wayne Friedman
Tegna's OTT and streaming ad service Premion grew 40% to $145 million for the 2020 year. Read the whole story
by Joe Mandese
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to … Read the whole story
by Karlene Lukovitz
A study conducted for the National Association of Broadcasters supports News Media Alliance's push to get an antitrust exemption to let publishers cooperate to … Read the whole story
by Wendy Davis
News Media Alliance is stepping up efforts to urge lawmakers to pass the Journalism Competition and Preservation Act, which would allow news organizations to … Read the whole story
by Wendy Davis
"Use of social media can be detrimental to the health and well-being of children, who are not equipped to navigate the challenges of having … Read the whole story
by Ray Schultz
Some emails are marked as malicious. Microsoft says it is working on releasing quarantined messages. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Big TV-centric media companies are getting TV and movie content more quickly for their high-profile new streaming platforms. Read the whole story
by Laurie Sullivan
Yelp on Tuesday announced several features, from ad copy guidance to budget recommendations, to help businesses take greater control over their Yelp page and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Playing the same message 15 or 20 times is going to have diminished results. Read the whole story
by Steve McClellan
Under the new initiative, clients are invited to invest 2% (or more) of their total annual media budgets in Black-owned media. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Among the top challenges are creating a strategy and measuring the impact of intent data, Intentsify and Ascend2 report. Read the whole story