More than half advertising revenue was generated from Facebook News Feed (57%), followed by Instagram Feed (16%) and Instagram Stories (9%). Read the whole story
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%. Read the whole story
Epsilon's "PeopleCloud Digital Media Solutions," formerly known as Conversant, was accredited for measuring "correlated outcomes," tying to a display or video ad served to … Read the whole story
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. Read the whole story
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. Read the whole story
The company projects total 2021 revenue of between $520 million and $530 million, with subscribers totaling between 830,000 and 850,000. Read the whole story
Revenues at the Vizio Platform Plus unit -- the advertising selling and data business connected to its SmartCast platform -- grew 120% to $52.2 … Read the whole story
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual … Read the whole story
National CineMedia's optimism is building for the big, more complete theatrical re-opening in the fourth quarter. Read the whole story
The U.S. "has continued to rely on an outdated self-regulatory model that does not take into account the full spectrum of Big Data and … Read the whole story
Twitter's challenge to an investigation by Texas AG is "premature," because Paxton lacks the authority to sanction Twitter for failing to comply with his … Read the whole story
The program is designed to spark passion for advertising and marketing within diverse talent at NYC public high schools serving large BIPOC populations. Read the whole story
Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports. Read the whole story
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in … Read the whole story
By 2025 AMC's streaming service will generate more revenue from its streaming apps than its traditional, legacy TV business. Read the whole story
Buzz has served in a variety of capacities at the Associated Press, including most recently as executive editor and senior vice president. Read the whole story