Mobile Insider
A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is it? Read the whole story
New formats allow for integrating product ads into existing "canvasses" in shows, like laptop screens; a "seamless" transition between show and commercial; and using … Read the whole story
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during a recent earnings call with … Read the whole story
Discovery+ -- which launched in January -- is earning $7 a month in average revenue per user (ARPU) for its ad-free option. Read the whole story
David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the whole story
Last May, Facebook allegedly threatened to remove Maffick's pages unless it publicly represented that its channels were operated by the RT news subsidiary Ruptly. Read the whole story
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying … Read the whole story
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million. Read the whole story
"Absent effective neutrality rules, ISPs can -- and do -- act as self-interested gatekeepers," digital rights organizations tell a federal appellate court. Read the whole story
The arrangement extends Adobe CDP capabilities into the ID space, MediaWallah says. Read the whole story
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for … Read the whole story
They include Flavio Vidigal, a veteran of BBDO, Huge and Firstborn and Andre Poli, a veteran Wieden+Kennedy and RGA/Nike and Andre Holzmeister, who has … Read the whole story
- COMMENTARY
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations. Read the whole story
- COMMENTARY
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? Read the whole story
- COMMENTARY
Only 2% rate themselves as the top of the scale, MIT Technology Review Insights and Databricks report. Read the whole story
COMMENTARYData from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals … Read the whole story
COMMENTARYOn the eve of Fox News' upfront ad pitch, a top Wall Street analyst took a jab at the network's contribution to Fox Corp.'s … Read the whole story
- COMMENTARY
We should be building future workplaces as ecosystems that can host a variety of people, lifestyles and experiences. Here are five elements of a … Read the whole story
The agency group, part of Vivendi, posted a 0.8% organic net revenue decline for the period. The shortfall in North America was 1.6%. Read the whole story
