by Wayne Friedman
David Zaslav, CEO of Discovery, would lead the combined new company. Read the whole story
by Wendy Davis
Siding with Google, a federal judge has dismissed antitrust claims brought by advertisers that alleged the company monopolized "programmatic display advertising services." Read the whole story
by Wayne Friedman
The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. Read the whole story
by Wendy Davis
President Joe Biden on Friday revoked former President Trump's controversial executive order that aimed to regulate social media companies' editorial policies. Read the whole story
by Wendy Davis
"We have ended all restrictions on public broadband in Washington state," Rep. Drew Hansen, sponsor of the bill, tweeted. Read the whole story
by Wayne Friedman
A year ago, radio was hit with a massive 23.6% decline to $9.7 billion. Read the whole story
by Karlene Lukovitz
One tier, currently dubbed Twitter Blue and priced at $2.99 per month, may include the abilities to undo tweets and organize them for easy … Read the whole story
by Laurie Sullivan
Facebook failed to block an EU privacy decision that could suspend its ability to send data about European users to U.S. computer servers, something … Read the whole story
-
by Karlene Lukovitz
The U.S. share of global pay-TV revenues will decline from 52% to 40% between 2020 and 2026, projects Digital TV Research. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the … Read the whole story
COMMENTARY
by Karlene Lukovitz
The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. Read the whole story
by Ray Schultz
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. Read the whole story
by Tanya Gazdik
Over half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip. Read the whole story
COMMENTARY
by Craig Lennie
COVID-19 flipped the balance of power between online and physical retail after the greatest and most accelerated digital transformation in history. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There are some differences that brands should be aware of before they try to market in Europe. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have been forced to examine their marketing operations' effectiveness to improve performance and solve new challenges accelerated by changes brought about by COVID-19. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are entering the upfronts, where the ratings are down and the prices are up. Whaaaaat? But new studies show TV's continuing impact. Read the whole story