Video Insider
CTV's share was up 17% versus Q4 2020, and at its highest level since 2019. Read the whole story
Though a deal is far from certain, rights to MGM's large content library would help Amazon compete against Netflix, Disney+ and the new entertainment … Read the whole story
Through the first four months of this year, Discovery/WarnerMedia TV networks accounted for $2.30 billion of national TV spend on TV -- a 15.7% … Read the whole story
In a year at the helm, the extraordinarily well-compensated Jason Kilar has managed to stir up the industry -- and build HBO Max's subscriber … Read the whole story
Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to … Read the whole story
All of Fox's prime-time shows will be on Tubi. At the same time, there will be another 140 new original hours exclusively devoted to … Read the whole story
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, … Read the whole story
A merger will "instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. viewing time and 24% of U.S. national … Read the whole story
- COMMENTARY
Google researchers are rethinking search. This should be no surprise, as data privacy concerns take more attention from companies and consumers. Read the whole story
The claims don't lend themselves to class-action treatment, Facebook says, partly because advertisers who use its service don't have enough in common with each … Read the whole story
While multiculturalism remains a hot topic within Adland, particularly with Black and Hispanic shops, there is a lack of focus on the Asian community. Read the whole story
Twitter is concerned that this subpoena is but another mechanism to attack its users' First Amendment rights," the company said in court papers. Read the whole story
The objective is to help BSPs identify audiences and conduct omnichannel campaigns within Mailchimp. Read the whole story
Omnicom Media Group data and analytics division Annalect has struck a deal with InfoSum, the startup being run by former Xandr and GroupM exec … Read the whole story
- COMMENTARY
Brands need data -- but they face gaps in both their data accuracy and skills, Enterprise Strategy Group reports. Read the whole story
Microsoft calls its strategy to reach consumers impacted by economic and personal disruptions "marketing with purpose." As consumers now want more, it's more than … Read the whole story
The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better address the needs of working … Read the whole story
The deal will close later this year, and Zipwhip will become part of Twilio's Messaging Business unit. Read the whole story
