by Joe Mandese
In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketplace surged 52% over April … Read the whole story
by Wayne Friedman
WarnerMedia will be launching two premium programming destinations: "Front Row on TBS" and "Front Row on TNT." Read the whole story
by Wayne Friedman
The network will have three different versions of the "FBI" franchise, adding "FBI: International" to "FBI" and "FBI: Most Wanted." Read the whole story
by Wendy Davis
Frontier Communications duped subscribers by delivering internet service at lower-than-advertised speeds, the FTC and six states alleged in a lawsuit filed Wednesday. Read the whole story
by Karlene Lukovitz
The largest U.S. pay-TV providers lost a combined 1.895 million net video subscribers in this year’s first quarter, according to Leichtman Research Group. That … Read the whole story
by Karlene Lukovitz
The deal is the latest in a series of partnerships intended to help bolster Fios TV, which lost 82,000 subscribers in this year's first … Read the whole story
by Karlene Lukovitz
Viewership for the 24/7 networks was driven by major news events during the month, including the Derek Chauvin verdict and President Joe Biden's address … Read the whole story
by Laurie Sullivan
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on … Read the whole story
by Wendy Davis
The ads, which touted mortgage refinancing at low rates, allegedly claimed "No Registration, No Log In." Read the whole story
by Laurie Sullivan
Google released app advertising solutions Thursday during the week of I/O to help developers reach more people, improve marketing performance and provide better user … Read the whole story
by Ray Schultz
Email company Mailchimp now helps small merchants build their ecommerce sites. Read the whole story
by Laurie Sullivan
Shopify's more than 1.7 million sellers can pitch across many of Google's platforms. Read the whole story
by Ray Schultz
The purchase comes as SparkPost is in the process of being acquired by MessageBird. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
A new paradigm: Digital is your core channel. Video is the anchor in that channel. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two mini-major TV-film production studios -- MGM and Lionsgate -- are obvious targets. Plus, AMC Networks has been floated as acquisition material. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But few businesses have delegated low-code development to the end users, Creatio reports. Read the whole story
COMMENTARY
by Joe Mandese
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers … Read the whole story