Alcohol's rebound will still take years, given how hard-hit it was by the pandemic. Its digital spend is forecast to grow at 9.1% annually, … Read the whole story

Much of this growth comes from legacy TV network-based media companies using their airwaves to place promotional/advertising messages for their new streaming services. Read the whole story

Madison Avenue likes to boast about its media-buying clout, but even its biggest are also-rans to the long tail. Read the whole story

Eye Square on Monday will launch an ad measurement platform that tells marketers how and why their ads running on ecommerce marketplaces like Amazon … Read the whole story

Antitrust claims brought by users and advertisers are both untenable and untimely, Facebook argues in papers filed Thursday. Read the whole story

Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of … Read the whole story

"As the present controversy throws into sharp relief, navigating Google's user-facing privacy representations is a singularly fragmented affair," a federal judge said in a … Read the whole story

Apple CEO Tim Cook on Friday told a federal judge that the company's control over apps allowed on the platform benefits consumers as well … Read the whole story

Bad actors use 3D modeling to get by selfie and driver's license checks. And the tools are being widely sold online, ZeroFOX reports. Read the whole story

About 81% of advertisers surveyed fear backlash caused by "an inauthentic execution of LGBTQ people and scenarios." Read the whole story

Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the most trusted sources Americans turn … Read the whole story

The role is new and comes amid a huge pandemic-boosted surge in online commerce activity, sparking demand for agency services in the sector from … Read the whole story

Both firms decline to comment. If true, Axel Springer would gain an email list with 1.9 million subscribers. Read the whole story

Snap accomplished something Google and Facebook could not -- finding a home for its augmented-reality glasses with content storytellers. Then it acquired an AR … Read the whole story