The U.S. -- the world's largest AVOD market by ad revenues as of 2019 -- is on track to exceed $31 billion by 2026, accounting for 47% of the $66 … Read the whole story
Barring a last-minute hitch in the negotiations, the parties could announce a deal as early as this week, reports WSJ. Read the whole story
As for the WarnerMedia-Discovery merger, it "really doesn't change much at all" from Disney's perspective, CEO Bob Chapek told conference attendees. Read the whole story
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can … Read the whole story
The companies partnered with Catalina and Amobee to develop a model that enabled the agency to attribute sales from its digital media spend without … Read the whole story
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. Read the whole story
Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they … Read the whole story
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its … Read the whole story
The remit includes creative, media, PR, branding and other services. The client spent $190 million last year on measured media, according to COMvergence. Read the whole story
Florida Gov. Ron DeSantis on Monday signed a law that fine social media companies $250,000 per day for banning political candidates for statewide office. Read the whole story
More than 180,000 people have signed petitions urging Facebook to abandon plans to launch a children's version of Instagram, the Campaign for a Commercial-Free … Read the whole story
A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed across broadcast and cable. But it would still be "under-monetized." Read the whole story
In a move that speaks volumes about the future of innovation, GroupM has tapped long-time data geek Krystal Olivieri as its new chief innovation … Read the whole story
F&B said that Southgate would work "in partnership with" Global Executive Chairman and Copywriter Anna Qvennerstedt to lead the agency. He succeeds Guy Hayward. Read the whole story
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business … Read the whole story
YouTube's terms of service will change June 1, putting the focus on the right to begin running ads on some non-monetized videos. Read the whole story
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? Read the whole story
Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand. Read the whole story