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by Steve McClellan
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition … Read the whole story
by Wendy Davis
Former President Donald Trump has shut down his blog, which launched last month to worldwide headlines but failed to draw much of a following. Read the whole story
by Wayne Friedman
MSNBC is the second-most-watched basic cable network. CNN is the sixth-most-watched. Read the whole story
by Wendy Davis
The ad industry is asking Colorado lawmakers to reject a proposed privacy law that would require companies to honor residents' requests to opt out … Read the whole story
by Wayne Friedman
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively called CNN+. The streaming CNN service will be wrapped around around new shows … Read the whole story
by Wayne Friedman
There will be a limited number of commercials -- four minutes of ad time per hour. Commercials will not play during HBO programming -- … Read the whole story
by Karlene Lukovitz
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. Read the whole story
by Wayne Friedman
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify says it has seen 62% fewer brand safety "violations" when it comes to … Read the whole story
by Joe Mandese
Nine months after benchmarking the confidence Americans have in the Centers for Disease Control (CDC), overall trust has slid. It has also become far … Read the whole story
by Joe Mandese
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" … Read the whole story
COMMENTARY
by Marianne Vita, Op-Ed Contributor
Advertisers can prepare for the shift to audience-based buying through testing and learning what works for the brand, and employing an audience-first buying strategy. Read the whole story
COMMENTARY
by Brit Booth
Here are three great ways to communicate your value and help ensure your company's success. Read the whole story
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by Richard Whitman, Columnist
The agency tracker is out with its annual "Compitches" report that evaluates pitch competitiveness of 719 media agencies in 46 countries, awarding grades based … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If you guessed TV, you guessed wrong. We're talking about Twitter. Read the whole story
COMMENTARY
by Mark Jeffreys
Brands will need to decipher clues to evolving consumer behavior and watch for three real-time signals to anticipate shifts. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
What will the programmatic world look like as third-party cookies start to decline? Not as different as you might think. Read the whole story
by Laurie Sullivan
Facebook announced tools for developers to improve messaging for businesses on Wednesday at its annual conference, without a flashy, Hollywood style. Read the whole story
COMMENTARY
by Joe Mandese
Democracy has a branding problem, and I think it has something to do with the root names of America's two political parties: Democratic and … Read the whole story