RTBlog
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the royal … Read the whole story
Magna now projects 15% U.S. advertising growth this year, to $259 billion, and 14% growth globally, to $657 billion -- both record-setting. Read the whole story
House lawmakers Friday introduced a bipartisan package of antitrust bills targeting the largest tech companies. Read the whole story
But "Wonder Woman 1984," which bowed in December, is still Max's subs-generating champ to date. Read the whole story
Google is under pressure from privacy regulators to rid third-party cookies from the process of ad targeting. The commitments include Google giving regulators at … Read the whole story
COMMENTARYAccording to new Google Play Store data, the YouTube app for Android TV recently surpassed 100 million installs -- double its install base a … Read the whole story
Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising … Read the whole story
Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communities respectively. Read the whole story
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. Read the whole story
In a blow to the FTC, a court has ruled 1-800 Contacts' ad agreements with rivals, which prohibited them from using 1-800 Contacts' trademarks … Read the whole story
Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivalist covering the automotive and tourism markets, respectively. Read the whole story
Data collaboration platform InfoSum's new tool allows brands to achieve addressability across channels, the company says. Read the whole story
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to … Read the whole story
Total impressions generated for TV's promo and advertising slipped 29% to 100.8 billion from 141.2 billion in May, according to iSpot.tv. Read the whole story
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. Read the whole story
- COMMENTARY
Think of Netflix more like Walt Disney, which has a vast consumer products and licensing division. Read the whole story
COMMENTARYThe deprecation of third-party cookies continues to intensify, along with confusion. Merkle this week released a guide outlining the brief history of privacy regulations, … Read the whole story
- COMMENTARY
If you think it's just about your Amazon presence, you're wrong! Read the whole story
